Engage Your Audience / studies
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...