Engage Your Audience / studies
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
Incremental Reach of YouTube for Nestle's TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
- YouTube reached 19,2% of general campaign target and added over 7 ...
Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...