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Financial Services / studies
Explore the latest research from the financial services industry. Find out how consumers search and shop online for financial products. From health and travel insurance to online banking and credit cards, Google can help you understand how best to develop your financial digital strategy and achieve your marketing objectives. Access research, case studies and thoughts from financial leaders in the format of your choice.
2011 Path to Purchase for Auto Insurance
Google and Compete partnered to understand how shoppers and applicants arrive at an auto insurance policy. Further, we look to quantify the relationship between types of searching activity and subsequent online conversion rates. Here are some topline findings:
- Search is ...
Google Display Network vs. Portal Takeovers for Investment Researchers
Trying to reach investment researchers? A study with Compete measures how to do it:
- The Google Display Network custom channel has a higher concentration of investment researchers than any of the top portal homepages
- The Google Display Network custom channel ...
Google Display Network vs. Portal Takeovers for Online Bankers
Would a homepage on Forbes help a marketer achieve target and scale? Google and Compete stacked up the numbers and here's what we find:
- The Google Display Network reaches 3.8x more online bankers than the top portal homepage ...
The Zero Moment of Truth for Bank Deposits Study
How is bank account activation changing in a digitally powered world? How effective are traditional ads at changing actual purchasing? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for bank deposits within the ...
The Zero Moment of Truth for Insurance Study
How is insurance purchase behavior changing in a digitally powered world? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for the insurance industry and found:
- The path to purchase in the insurance category ...
The Zero Moment of Truth for Investments Study
How is investment account activation changing in a digitally powered world? What role do new media like social & mobile in driving consumers to open new investment accounts? How effective are traditional ads at changing actual purchasing? Google and Shopper Sciences ...
The Zero Moment of Truth for Credit Cards
How is credit card acquisition behavior changing in a digitally powered world? How effective are traditional ads at changing actual decision making? Google partnered with Shopper Sciences to reveal the Zero Moments of Truth for the credit card industry and ...
2011 Path to Purchase for Investments
Google and Compete wanted to understand how applicants utilize search and media during their research and purchase process to apply for an investment product. Further, we wanted to link the the relationship between types of searching activity and subsequent online ...
Inside Look at Financially Minded Boomers
As the boomer generation approaches 65, they turn to the Web more and more in making finance related decisions. A survey by Google utilized Nielsen data and found:
- Boomers are twice as likely as the average adult to watch finance ...
Role of Search for Financial Services Researchers
A Google/Compete study showed that online ads ranked at the top among ads recalled by financial service shoppers. Other insights on include:
- Online searchers are more likely to convert than people who don't
- Online searchers are also more ...
Understanding Deposits Accounts Researchers
In changing economic conditions, buyer behavior doesn't disappear but it does often change. This collaborative study with Compete shows how deposit account seeking changed in 2009 and found:
- While overall shopping and applicant volume declined, share of online shoppers ...