Healthcare / studies

The Digital Journey to Recovery: Treatment Selection

In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...

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The Digital Journey to Wellness: Hospital Selection

Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:

• 84% of patients use both online and offline ...

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Search to Rx: Cancer

Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses on how patients research cancer treatments. Here are some highlights:

• 66% of cancer patients or caregivers of cancer patients ...

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Shopping for Medical Devices

Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...

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Inside Look at Boomer Healthcare Consumers

As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:

• Boomers are just as active in searching online for healthcare-related information as any other adult demographic ...

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Digital Health Insurance Shopper

Online health insurance shoppers are multiplying - and search is the main resource they're using to make decisions. A Compete study found:

• About 36% of individual plan applicants applied online
• 43% used search and then converted at a rate up ...

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Health Consumer Study

Google teamed up with OTX to look at how digital media is helping patients make healthcare choices. This study found:

• In 2009, trust in online health care resources had gone up 44% from several years prior
• 86% of patients who ...

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Connecting with Physicians Online: Searching for Answers

Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:

• 86% of physicians have used the Internet to ...

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