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Healthcare / studies
Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
The Digital Journey to Recovery: Treatment Selection
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...
The Digital Journey to Wellness: Hospital Selection
Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:
- 84% of patients use both online and offline ...
OTC Pain Relief: The E-Patient's Path to Treatment
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain relief. Here are some highlights:
- 3 in 4 patients utilize search engines as a top resource for researching pain ...
Search to Rx: Cancer
Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses on how patients research cancer treatments. Here are some highlights:
- 66% of cancer patients or caregivers of cancer patients ...
Shopping for Medical Devices
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...
Search to Rx: Depression
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for depression. Here are some highlights:
- The internet is the top resource for depression information as well as for drug ...
Inside Look at Boomer Healthcare Consumers
As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:
- Boomers are just as active in searching online for healthcare-related information as any other adult demographic ...
Digital Health Insurance Shopper
Online health insurance shoppers are multiplying - and search is the main resource they're using to make decisions. A Compete study found:
- About 36% of individual plan applicants applied online
- 43% used search and then converted at a rate up ...
Connecting with Physicians Online: Searching for Answers
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to ...
Online Behaviors of Treatment Center Researchers
Finding treatment center options for addictions and eating disorders is an extremely personal process, and consumers are turning online to find the best choices for themselves and their loved ones. This study conducted by Google and OTX found:
- Half of ...