Healthcare / studies
Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
Connecting with Physicians Online: Searching for Answers
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to ...
Online Behaviors of Treatment Center Researchers
Finding treatment center options for addictions and eating disorders is an extremely personal process, and consumers are turning online to find the best choices for themselves and their loved ones. This study conducted by Google and OTX found:
- Half of ...
Impact of Online Behavior on Hospital Choice 2009
How does online behavior effect hospital selection? This study by OTX says that:
- Talking to people and searching online are the most used source of information on hospitals
- 62% of those making a choice about hospitals use search engines to ...
Optimal Media Mix to Drive Scripts (Rx)
A global pharmaceutical sought to quantify the impact of digital channels on Rx scripts. MSP helped them find that:
- a 73% increase in online allocation and 54% decrease in TV allocation resulted in a 50% increase in prescriptions
- Indirect effects ...