Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
The Role of Online in Hungarian Retail Purchases Icon
This study will help you understand the role of the internet in Hungarian retail purchases.
Key findings:
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories.
- Presence on search engines enables presence in the online research process and subsequently relevance for the offline purchase.