Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
The Role of Online in Buying New Cars in Portugal Icon
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers use the Internet in the buying process
- Online videos play an increasingly important role; two thirds of car buyers use them.
- Thanks to the proliferation of smartphones, mobile devices are becoming an important way for car buyers to conduct research.