Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Shopping for Tech Products Online in Sweden Icon
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing fast: 8% of all onliners have already made a purchase via smartphone
- Online research drives offline sales: 60% of the shoppers who researched online made their purchase offline (ROPO effect)