Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research online, purchase offline) impacts on purchase behaviour. And if online advertising can deliver greater efficiency than offline media.
- Clear indications that offline sales are driven by websites and online advertising
- Considerable evidence to suggest that online advertising drives incremental offline sales
- ROPO clearly impacts purchase behaviour
This study will help you understand more about how consumers in the UK research new car purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search has grown significantly since 2009
- Online videos play an increasingly important role; nearly half of car buyers use them (and 8 out of 10 say they have a positive impact).
- Thanks to the proliferation of smartphones, mobile devices are becoming an important way for car buyers to conduct research.
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz tested their ROPO effect with us and found:
- For every 100x coupons redeemed through the online shop, a further 51x coupons were redeemed in-store following online research
- For every €1 of sales generated online, another €0.93 of offline revenue is generated