Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories (ROPO effect)
- Offline shopping is still the prevailing purchase method in the retail categories under analysis, however, visible growth potential for online in the future
- In the online research process search engines and consumer reviews are dominant tools for starting and intensifying product research
- Search is the most popular starting point for pre-purchase research and navigates to relevant sources