Increase Offline Sales / studies
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
2011 Vehicle Service Path to Purchase
The purpose of this 2011 Google/Compete study is to quantify consumers' use of the online channel for automotive services research and shopping. Today's vehicle service shoppers:
- Typically purchase for routine maintenance or repair prefer to buy in-person when ...
Excitement Runs High for Black Friday Shopping
Marketers are stoked around the official start of the holiday shopping season - door buster deals and early store openings resulted in a 6.6 percent sales increase over last year. Online outlets scored double-digit increases and Cyber Monday sales total ...
How Search Drives In-Store Sales for Footwear
A great deal of footwear retailers still rely on sales in the brick and mortar stores. What kind of role does search have on the cash register ring in the store?
- Offline footwear purchasers actually spend more time online researching ...
2011 Path to Purchase for Auto Insurance
Google and Compete partnered to understand how shoppers and applicants arrive at an auto insurance policy. Further, we look to quantify the relationship between types of searching activity and subsequent online conversion rates. Here are some topline findings:
- Search is ...
Impact of Search on Offline Beverage Purchasing
Are online searchers a valuable behavior for beverage advertisers? We worked with Compete on a new online to offline study to find:
- Searchers spend more than non-searchers on beverage, driven by more frequent rips and more spending per trip
- Search ...
2011 Path to Purchase for Investments
Google and Compete wanted to understand how applicants utilize search and media during their research and purchase process to apply for an investment product. Further, we wanted to link the the relationship between types of searching activity and subsequent online ...
HP Online-to-Store Case Study
What happens when a consumer tech brand teams up with a retailer on search marketing? A case study by Google, research partner APT and HP for a "digital co-op" campaign to boost in-store sales found:
- 530% return-on-ad-spend
- Branded and non-branded ...
Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...