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Launch New Product / studies
New product launches are almost always high-stakes events for marketers. Learn how to reach the right customer with the right message about your new product through our case studies, videos, infographics, and research presented here.
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Smartphone Launch Predictor
Product upgrades, and having the latest and greatest devices are top reasons consumers purchase new smartphones. Google has been following smartphone launch trends since 2010. We found that search predicts smartphone sales, with over 90% accuracy. In this 2012 Smartphone ...
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Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
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How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
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How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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The Mobile Playbook: UK
The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”
Check out this UK Mobile Playbook in order ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: Germany
With Germany's smartphone penetration now at 29% and 53% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Belgium
With Belgium's smartphone penetration now at 22% and 46% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Norway
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT