Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...