Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
YouTube Audience Measurement: Ireland Icon
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are highly engaged and digitally active.
- YouTube ads evoke action: Clicking on the ad to get to the advertisers’ website or visiting the advertisers’ website later are the most likely actions followed by an ad contact on YouTube.