Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
The Role of Online in Polish Home and Garden Purchases
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.
Main findings include:
- Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
- Search ...