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Media and Entertainment / studies
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
Broadway Sparkles on Search with Media Ads
SpotCo, the Search Engine Marketing agency for Sister Act the Musical's website "SisterActBroadway.com", is re-inventing the Broadway marketing space. Since 29% of its ticket purchases occur online, SpotCo knew how important it was for to stand apart from ...
Searching for Primetime Engagement
With the proliferation of cable networks, and the rise of disruptive models such as UGC, streaming video on-demand and mobile video, it's important for broadcast networks to understand new primetime engagement by looking at a metric we call Search ...
PBS Increases Conversions by 30% with Google Analytics
The Public Broadcasting System’s interactive arm helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs. Their web analytics tools had been installed, but proved difficult to maintain and use. PBS ...
Air Show Buzz Switches to Google Analytics to Remove Measurement Blindspots
Air Show Buzz (ASB) is a hub for air show and aviation enthusiasts. They needed to measure video views, online sales, the usage of a downloaded application, and the impact of social media. On top of that, they wanted to ...
A Window Into Film
This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through the lens of search. We uncovered these interesting insights:
- Moviegoers searched 1.75X more per film in 2010 than in 2008
- Queries on ...
Effectiveness of a GDN Blast for TV
Should an advertiser trying to reach television fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- The GDN reaches over 4x more TV fans than Yahoo's homepage.
- Over 50% of TV ...
Effectiveness of a GDN Blast for Movie Fans
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 74% of movie fans can be reached through the Google Display Network
- Half of movie fans ...
The Effectiveness of a GDN Blast for Gaming
Should an advertiser trying to reach video game fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 76% of gamers visit the GDN every day, versus 17% visiting Yahoo.com
- The GDN ...
The Impact of Online Media on TV Tune-in for HGTV
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings show that display campaign exposure
- Boosted TV viewership by 55%
- Tripled website visitation
- Doubled search related traffic and tune-in among target demographic
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...