Mobile / studies
Mobile searches have grown 400% since 2010. Marketers now have the ability to connect with consumers whenever and wherever they are. Is your business ready? Check out the latest mobile research, case studies, infographics and thoughts from leaders and get mobile ready now.
Mobile Advertiser Outlook 2011
If you’re interested in mobile strategy then this is a must-read study. Increased ownership of Smartphones is the key driver of growth in Mobile advertising, yet consumer adoption currently outpaces advertiser investment.
This study looks at:
- The key barriers ...
Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...