Moms / studies
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
What Makes Mom Click for Restaurants
Did you know moms buy more from fast food restaurants than beauty or baby products? More key insights into mom's dining decisions include:
- 59% have conducted a restaurant related search on their mobile phone
- If sponsored search produces a ...