Moms / studies
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
BabyCenter 21st Century Mom 2012 American Media Mom Report
Our research partner BabyCenter shares their latest edition of their industry leading 21st Century Mom® Insights Series. BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are ...
Mom's Digital Path to Purchase
Moms are constantly connected, spending more time online than watching TV per week. Google studied various types of moms across multiple categories. Here are some topline findings:
- 50% of moms hear or learn about a new product on the internet ...
How Moms Gather Information on Fast Food
The internet can be a highly influential source in helping moms make decisions around fast food choices for the family. Download this report to discover how and when moms search for this category, the role of online video as well ...
How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...