Moms / studies
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
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What Makes Mom Click for Restaurants
Did you know moms buy more from fast food restaurants than beauty or baby products? More key insights into mom's dining decisions include:
- 59% have conducted a restaurant related search on their mobile phone
- If sponsored search produces a ...
Preview the Study Download: PDF , PPT
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What Makes Moms Click for CPG
Feeding your kids is important. So how are moms using search to aid in the grocery shopping process? This study in partnership with OTX and BabyCenter dug deeper to find:
- 76% of moms turn to community recipe sites when they ...
Preview the Study Download: PDF , PPT
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What Makes Dr. Mom Click
How are moms using search to promote health and wellness for their families? This study in partnership with OTX and BabyCenter found:
- 44% of moms turn to search engines for health advice vs. 34% of non-moms
- 57% of moms say ...
Preview the Study Download: PDF , PPT