Optimize Media Mix / studies
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Cross Media AnalysisMeasuring Google Display Network (GDN) in the media mix (AllSecur)
An efficient ROI model consists of three components: Cost per contact, percent of waste generated, and impact caused by the marketing format. Each individual media type has a different impact. TV reaches the majority of the population, but the Google ...
MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools, an online supplier of over 250,000 industrial products, had limited resources and a massive product assortment. They had been using Adwords all along, but was intrigued with Google Product Listing Ads (PLA) because it allowed them to ...
The New Multi-Screen World
Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to achieve their goals. This multi-screen behavior is quickly ...
Mobile Sites Drive Growth For Small Businesses
Learn three ways mobile-friendly websites are moving businesses forward and 10 best practices for building a mobile site in this quick sheet created by Google and DudaMobile, including:
- Mobile-friendly websites benefit your customer, and in turn your business. These sites ...
TV and In-Stream Video Ad Effectiveness
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study to understand how they complement or compete ...
Volvo Across Screens
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully ...
Optimal Media Mix to Drive Scripts (Rx)
A global pharmaceutical sought to quantify the impact of digital channels on Rx scripts. MSP helped them find that:
- a 73% increase in online allocation and 54% decrease in TV allocation resulted in a 50% increase in prescriptions
- Indirect effects ...
Optimal Media Mix to Drive New Accounts for Scottrade
This Google/MarketShare media mix study investigates the optimal media for financial services firm, Scottrade's customer acquisition.
- Search activity drove 39% of new account openings
- Online display and TV - including the search traffic they drove - were the most effective ...
Understanding Incremental Reach: Banco Popular
This research shows how GDN can optimize TV campaigns not only in terms of reach generation but also by creating a better balanced OTS distribution and increasing media planning efficiency.
- GDN campaign reached 52,1% of target and ...
Fashion & Design - Print or Digital (Italy)
When it comes to understanding the trends in Italian women's consumption of fashion media, the key question is whether their focus is shifting from print to digital. We found that although digital consumption is on the rise, consumers are ...