Optimize Media Mix / studies
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
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MediaMarkt CrossMedia Analysis
In this study, Google worked together with GfK and MediaMarkt to understand cost and impact across multiple media.
Key Findings
- Radio and Online drive sales more efficiently than TV at current spend levels.
- Brochures are effective, but expensive and therefore ...
Preview the Study Download: PDF , PPT
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Preview the Study Download: PDF , PPT