- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
-
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
-
Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
-
Online Shopping in Denmark
This study will help you understand more about how consumers in Denmark research and shop online. We've looked at behaviour when researching and buying a range of products from food and drink, to clothes and TVs.
Key findings:
- Offline ...
Preview the Study Download: PDF , PPT
-
Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
Preview the Study Download: PDF , PPT