Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
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Online Shopping in Finland
This study will help you understand more about how consumers in Finland research and shop online. We have looked at behaviour when researching and buying a range of products from furniture to sport equipment, to clothes and TVs.
Key findings ...
Preview the Study Download: PDF , PPT
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Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
Key findings:
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...
Preview the Study Download: PDF , PPT