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Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
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Google Display Network vs. Portal Takeovers for Moms
71% of moms visit sites within the Google Display Network every day. Learn how this audience can be reached:
- The Google Display Network reaches 4x more moms than the top portal homepage
- The Google Display Network exclusively reaches nearly 1 ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Online Bankers
Would a homepage on Forbes help a marketer achieve target and scale? Google and Compete stacked up the numbers and here's what we find:
- The Google Display Network reaches 3.8x more online bankers than the top portal homepage ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Sports Fans
Sports fans can hang out online in spots big and small. What's the best way to target them at once? Google and Compete scores with this study:
- The Google Display Network reaches over 2.5x more male sports fans ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Auto Shoppers
Auto buyers today spend months researching online prior to going to the dealership. This study with Compete finds ways for marketers to intercept these shoppers in the process:
- The Google Display Network reaches 4x more standard vehicle shoppers than the ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Tech Enthusiasts
A study by Google and Compete investigated how using the Google Display Network (GDN) compares to a "takeover" of a portal like AOL, MSN, or Yahoo in trying to reach a demographic of tech enthusiasts. Among the findings:
- 38% of ...
Preview the Study Download: PDF , PPT
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BabyCenter 21st Century Mom 2011 Mobile Mom Handbook
Mobile phones – and smartphones in particular – are indispensible to moms. In fact, overall adoption of smartphone ownership among moms has risen 64% in the past two years. BabyCenter’s 21st Century Mobile Mom Report reveals:
- Moms are 18% more likely ...
Preview the Study Download: PDF
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Google Display Network vs. Portal Takeovers for Cruise Travelers
With so much clutter online, how can you deliver ads to the right cruise traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- The GDN reaches 10X more buyers than the best portal
- The ...
Preview the Study Download: PDF , PPT
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BabyCenter 21st Century Mom Hispanic Acculturation Study
Hispanics account for 55% U.S. population growth. What’s more: 1 out of every 4 babies born in the U.S. are Hispanic. BabyCenter’s Hispanic Mom Acculturation study reveals key insights into the influence of acculturation on this ...
Preview the Study Download: PDF
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Impact of a Google Display Network Blast for Auto
With so much clutter online, how can you deliver ads that are the most impactful? A study compared the Google Display Network to traditional homepage takeovers and found:
- The GDN reaches 10X more buyers than the best portal
- The GDN ...
Preview the Study Download: PDF , PPT
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Effectiveness of a GDN Blast for TV
Should an advertiser trying to reach television fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- The GDN reaches over 4x more TV fans than Yahoo's homepage.
- Over 50% of TV ...
Preview the Study Download: PDF , PPT
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Effectiveness of a GDN Blast for Movie Fans
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 74% of movie fans can be reached through the Google Display Network
- Half of movie fans ...
Preview the Study Download: PDF , PPT
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The Effectiveness of a GDN Blast for Gaming
Should an advertiser trying to reach video game fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 76% of gamers visit the GDN every day, versus 17% visiting Yahoo.com
- The GDN ...
Preview the Study Download: PDF , PPT