Content: Studies
Region: Romania
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Reach Target Consumers / studies

Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.

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Growth in Online Shopping 2010 to 2012 Icon

9.2012 | research study | Global

For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

Key Findings

  • Online purchase mainly grows in travel and media, however online research grows strongly and consistently across all countries and products.
  • Online research grows equally strong amongst online and offline purchasers and is consistent amongst countries and products as well.
  • Products of higher value show both more online research and more online purchase than lower value products.
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Media Landscape in Romania Icon

1.2012 | research study | EMEA , Romania

This study analyzes the media landscape in Romania including general media budget, online activities and consumer shopping behaviour.

Key findings:

  • Internet plays a vital role in the daily life of Romanian onliners.Online advertising is highly established mainly through paid search
  • Online research is quite common prior to purchase even though majority of the purchases are made offline.