Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
Impact of Online Advertising on Consumer Packaged Goods (CPG) Sales: Germany
This study will help you to understanding the role of online advertising in the media mix and evaluate its impact on offline (in store) sales for consumer packaged goods (CPG) in Germany. Google has analysed 92 cross media case studies ...