Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
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The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...
Preview the Study Download: PDF , PPT