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Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
Preview the Study Download: PDF , PPT
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Researching and Shopping Online in Portugal
This study will help you understand more about how consumers in Portugal use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT