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Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
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Post 2010 Holiday Learnings for 2011
'Tis the season to shop -- online, according to a survey study with OTX. More people shopped online on Black Friday 2010 than in 2009. More learnings include:
- Free Shipping Day saw the biggest Y/Y increase in online sales, with ...
Preview the Study Download: PDF , PPT
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Holiday 2010: Consumer Intentions
Insights from Google and OTX on what trends emerged during the 2010 holiday shopping season, including:
- 50% of shoppers say they started early to beat the rush
- "Black Friday" searches in 2010 began to rise in July, compared to September ...
Preview the Study Download: PDF , PPT
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The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of people now includes online and mobile elements. Among the survey's findings:
- The Internet is a top source for shopping information ...
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Digital Back to School Shopper
A survey with OTX found that 55% of American consumers will go back-to-school shopping this year. Of those shopping:
- 49% plan to shop both online & in-store
- A majority of them will begin purchasing in July, with 41% of them buying ...
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State of Online Shopping 2010
What did we learn from the 2009 holiday shopping season, and how do we use it to assess the groundwork for the next one? Google and OTX found:
- 44% of those surveyed had already started holiday shopping by the end ...
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Home Improvement Purchase Funnel
A survey with OTX found that consumers spend more time than ever researching online for home improvement purchases. Other insights include:
- Consumers spend almost as much time researching as they do on the project Itself
- A majority of them research ...
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Digital Lessons from Holiday 2009
What trends were uncovered in the 2009 holiday season? This OTX analysis shows:
- Substantial increase in searches on Black Friday (20%) and Cyber Monday (60%)
- Conversions driven by Google search increased 8% YoY
- 64% of shoppers continued to shop after ...
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The Latency of Online Conversions for Home Furnishing
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical home furnishing buyer behavior and finds that:
- Home furnishing consumers are doing more research ...
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The Latency of Online Conversions for Apparel Retailers
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical apparel buyer behavior and finds that:
- Search driven conversion rates are up 61% YoY ...
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The Latency of Online Conversions for Electronics
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for the electronics buyer and finds that:
- There was a 165% increase in ...
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The Latency of Online Conversions for Department Stores
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for the department store shopper and finds that:
- 435+M visitors to department ...
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The Latency of Online Conversions for Office Supply Retailers
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for office supply buyers and finds that:
- Consumers are doing more research, visiting ...
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