Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
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Home Improvement Purchase Funnel
A survey with OTX found that consumers spend more time than ever researching online for home improvement purchases. Other insights include:
- Consumers spend almost as much time researching as they do on the project Itself
- A majority of them research ...
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Digital Lessons from Holiday 2009
What trends were uncovered in the 2009 holiday season? This OTX analysis shows:
- Substantial increase in searches on Black Friday (20%) and Cyber Monday (60%)
- Conversions driven by Google search increased 8% YoY
- 64% of shoppers continued to shop after ...
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The Latency of Online Conversions for Home Furnishing
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical home furnishing buyer behavior and finds that:
- Home furnishing consumers are doing more research ...
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The Latency of Online Conversions for Apparel Retailers
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical apparel buyer behavior and finds that:
- Search driven conversion rates are up 61% YoY ...
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The Latency of Online Conversions for Electronics
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for the electronics buyer and finds that:
- There was a 165% increase in ...
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The Latency of Online Conversions for Department Stores
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for the department store shopper and finds that:
- 435+M visitors to department ...
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The Latency of Online Conversions for Office Supply Retailers
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for office supply buyers and finds that:
- Consumers are doing more research, visiting ...
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The Latency of Online Conversions for Home Improvement
Are consumers taking longer to make home improvement purchasing decisions? This study with Compete found:
- With more options available online, customers are spending more time researching home improvements
- In 2009, consumers seemed to start 3-4 weeks earlier in the process ...
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The Latency of Online Conversions for Toys Retailers
Clickstream data in a survey by Google and Compete investigated why the research process is getting longer in shopping for toys online, including:
- Toy shoppers now visit more sites before they buy
- Conversions that occurred 3-4 weeks after the first ...
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The Latency of Online Conversions for Sporting Good Retailers
Consumers searching for sporting goods are taking longer to decide, says a study by Google and Compete. Among the findings:
- Search drove 45% more conversions in sporting goods purchases in Q1 2009 vs. Q1 2008
- In that same time, the ...
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Retail Searchology
Google and Compete used 3 day online bulletin boards to understand the role of search in the retail path to purchase and found that:
- Search driven referrals increased dramatically year over year, up 45% in sporting goods
- Conversion rate growth ...
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From Online Ads to In-Store Sales for Pier 1 Imports
How effective are Pier 1 Imports' online ads in driving in-store sales? This study with APT found:
- Test markets saturated with Google ads showed a 2% increase in sales compared to control markets
- Positive return on advertising spend was over ...
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