Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
SHOP.com switches to Google Analytics for better insights, conversions and value
For a company that delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is critical. SHOP.com was experiencing challenges with their current analytics tool and engaged Blast Advanced Media, a Google Analytics Certified ...
Excitement Runs High for Black Friday Shopping
Marketers are stoked around the official start of the holiday shopping season - door buster deals and early store openings resulted in a 6.6 percent sales increase over last year. Online outlets scored double-digit increases and Cyber Monday sales total ...
The Footwear Path to Purchase and How Shoppers Search
Almost 20% of total footwear sales are online. We asked Compete to help us track how footwear shoppers navigate the path to purchase, including how they search and found:
- 43% of shoe shoppers use search throughout purchase process
- There are ...
How Search Drives In-Store Sales for Footwear
A great deal of footwear retailers still rely on sales in the brick and mortar stores. What kind of role does search have on the cash register ring in the store?
- Offline footwear purchasers actually spend more time online researching ...
Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...
2011 Holiday Consumer Intentions
Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked ...
BabyCenter 21st Century Mom 2011 Shopping Rituals Report
Motherhood means big changes. With another 8+ hours of parenting added to her day, how a woman spends her time has changed dramatically. For moms, magazine readership has dropped by 49%. Social and mobile have become her trusted side-kicks. Our ...