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Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
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Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
Key Findings
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
Preview the Study Download: PDF , PPT
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
Key findings:
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
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Zovirax Case Study: Italy
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand awareness and image. It will be of particular interest to anyone looking to understand how YouTube and TV interact and ...
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Measuring the Impact of YouTube on Media Mix: Italy
This Italian study will help you understand more about the impact of YouTube within the media mix.
Key findings:
- The YouTube campaign delivered incremental reach. A third of those who viewed the YouTube campaign were not exposed to the TV ...
Preview the Study Download: PDF , PPT
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Ubisoft YouTube Case Study
Ubisoft ran a multi-media campaign for the launch of the game “Michael Jackson: The Experience” in the UK, Germany and France. This case study looks at the overall impact of each media format in terms of reach and frequency. We ...
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PUMA Kicks Up Their Order Rate +7%
PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world and improve ecommerce conversion rates across the board. With Viget, a Google Analytics Certified Partner, PUMA redesigned its web site ...
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Diesel Loverdose CrossMedia Study Spain
Google worked with Diesel to understand the effectiveness and efficiency of their multimedia ad campaign for Loverdose. Key findings included:
- YouTube reached 23% of general campaign target and added over 3% reach to the TV campaign. 45% of YouTube exposed ...
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Decathlon Kipsta Underwear CrossMedia Spain
Google partnered with Decathlon to understand the effectiveness of their multimedia ad campaign for Kipsta underwear. Key findings included:
- The campaign raised awareness, recommendation, overall opinion and consideration (among men and older target) for Kipsta. It has also improved Decathlon ...
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L'Oreal ElVive CrossMedia Study Spain
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:
- YouTube added 3% discrete reach over TV.
- 36% of those exposed to YouTube and GDN had less than 3 TV contacts.
Preview the Study Download: PDF , PPT