Social / studies
Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
Cadbury's Google+ Activity Connects with Over 1.2 Million People
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...
Digital Women in UK and DE
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:
- 88% of British women use the internet and search online.
- 60% of UK women have searched online within the CPG category ...