Technology / studies
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
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Portable PC Shopper
With so many new technologies, how do consumers decide which device to buy? A Compete/OTX study found:
- Tablets and e-readers are the fastest growing categories
- Cross shop between tablets and e-readers is only 13%
- As queries increase, so do ...
Preview the Study Download: PDF , PPT
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Value of Search for Wireless Product Launches
Online searches are key to pre-purchase research when it comes to buying a mobile phone. Our Google/Compete study found:
- 62% of consumers who searched for a newly launched device purchased a phone
- Search directly drove 25% of all online ...
Preview the Study Download: PDF , PPT
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Wireless Shoppers 2.0
Mobile phone shoppers have little loyalty. That's why it's more important than ever to understand their motivations. According to a Compete study:
- 78% of consumers didn't know which OEM they would purchase a phone from
- 63% of ...
Preview the Study Download: PDF , PPT