Technology / studies
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
The Wireline Study 2011
What's more frustrating these days than unreliable internet connection? We wanted to know, how do consumers choose their internet providers for their home? What kind of research goes into the decision making process? With Compete, we found the following ...
Google Display Network vs. Portal Takeovers for Tech Enthusiasts
A study by Google and Compete investigated how using the Google Display Network (GDN) compares to a "takeover" of a portal like AOL, MSN, or Yahoo in trying to reach a demographic of tech enthusiasts. Among the findings:
- 38% of ...
The Zero Moment of Truth for Consumer Electronics Study
How is the consumer electronic purchase process changing in a digitally powered world? How effective are traditional ads at changing purchasing behavior? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for the personal ...
HP Online-to-Store Case Study
What happens when a consumer tech brand teams up with a retailer on search marketing? A case study by Google, research partner APT and HP for a "digital co-op" campaign to boost in-store sales found:
- 530% return-on-ad-spend
- Branded and non-branded ...
Understanding Today's Mobile Device Shopper
The mobile device world is in a state of unprecedented acceleration--so how are consumers navigating this dizzying marketplace? A study by Google and Compete has found:
- Half of consumers don't know what 4G technology is nor which carriers offer ...
Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...