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Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase mainly grows in travel and media, however online research grows strongly and consistently across all countries and products.
- Online research grows equally strong amongst online and offline purchasers and is consistent amongst countries and products as well.
- Products of higher value show both more online research and more online purchase than lower value products.
This study will help you understand more about how consumers in Greece research and book travel online. This study includes insights on Greeks' research and booking behaviour as well as their preferred booking channels.
The internet is an established booking channel for travel activities
Greek online shoppers are frequent travellers: 75% spend both at least one short trip and at least one holiday trip in the past 12 months
The internet is already outpacing offline sources when it comes to starting research and decision-making
Search engines widely used in every research stage and serve as an important navigator to relevant information sources.