Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
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Refining the Travel Search Process
Interested in marketing to potential travelers? This clickstream study from Compete examined just how people search before purchasing their travel components and found that:
- In 2009, travelers did more research over a longer period of time than in previous years ...
Preview the Study Download: PDF , PPT
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Affluent Traveler's Road to Decision 2009
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among the findings by OTX and Google:
- 57% of affluent travelers say they're spending more time in the research ...
Preview the Study Download: PDF , PPT
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Hotel Traveler's Road to Decision 2009
With so many online resources for both researching and booking hotels online, what are business and leisure travelers really doing? This survey conducted by OTX found:
- Personal travelers are more likely than business travelers (72% vs. 61%) to comparison-shop online ...
Preview the Study Download: PDF , PPT
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Car Traveler's Road to Decision 2009
Road trip! How do travelers use the Internet to figure out whether to rent a car, and where to rent it? This survey conducted by OTX found:
- The heaviest car renters are business travelers, nearly half of whom rent when ...
Preview the Study Download: PDF , PPT
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Airline Traveler's Road to Decision 2009
Inside the research process of airline booking for both business and leisure travelers. This survey by Google and OTX found:
- Nearly a quarter of business travelers use Google to compare ticket prices
- Over 70% of both business and personal travelers ...
Preview the Study Download: PDF , PPT
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Cruiser's Road to Decision 2009
How are travelers using the Internet to plan and book their cruise ship excursions? This survey by Google and OTX found:
- Two-fifths of cruisers don't know where they want to go when they begin the research process
- 69% of ...
Preview the Study Download: PDF , PPT
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Traveler's Road to Decision 2009
An OTX survey shows that the internet is the most powerful tool in prompting people to actually book a trip. More findings include:
- Over half of business and personal travelers interact with online travel videos while travel planning
- 25% of ...
Preview the Study Download: PDF , PPT