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Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Booking Travel Online in the Czech Republic
This study will help you understand more about how consumers in the Czech Republic research and book travel online.
Key findings:
- The internet is an established booking channel for travel activities
- Bookings in the travel vertical are accompanied by an ...
Preview the Study Download: PDF , PPT