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Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
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Priceline.com Grows Mobile Site's Share of Business by 31%
Priceline.com wanted to cater to a growing global mobile device audience while increasing traffic and conversions. Priceline.com created a mobile-friendly site with current-location search, simplified content and larger buttons, and a more streamlined checkout. Using Google Mobile Ads ...
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Think Travel Branding One-Sheet
Re-imagine branding in the digital world for the travel industry .
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Think Travel Remarketing One-Sheet
Insights at your fingertips: Reach the right travel customer at the right moment, all across the web.
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Think Travel Mobile One-Sheet
Insights at your fingertips: Learn how smartphones and tablets affect the travel industry .
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Think Travel Video One-Sheet
Insights at your fingertips: Learn how online video connects travel brands with consumers.
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The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
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The 2012 Affluent Traveler
The affluent traveler, those with a household income of $250K+, is a very shop savvy digital traveler. 56% of them plan to spend more time shopping around before booking to ensure value. Explore this study to learn how much more ...
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The 2012 Traveler and Daily Deals
Google and Ipsos studied business, leisure and affluent travelers to understand how they move from undecided to decided. In this sub-category report, we narrow in on Daily Deal sites. Explore this report to learn how travelers utilize these sites in ...
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The Role of Video for the 2012 Traveler
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the role of video for today's traveler and how usage might contrast across these types of travelers. Here is a ...
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The Role of Loyalty Programs for the 2012 Traveler
Up to 70% of business travelers and 43% of leisure travelers are enrolled in travel loyalty programs. Google and Ipsos studied business, leisure and affluent travelers to understand the role of loyalty programs in the travel decision making process and ...
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The Role of Print for the 2012 traveler
Travelers see the Internet as a useful source of info that helps them make travel-related decisions as well as a catalyst that triggers them to book. Check out this 2012 Google/Ipsos study that compares the role of print media ...
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The Hotel Traveler's Road to Decision 2012
62% of leisure travelers and 58% of business travelers reserve hotels online. Google and Ipsos studied leisure, business and affluent travelers to understand the path these travelers take leading up to how they make hotel purchase decisions. Here's what ...
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