Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
How Search Helps Drive Purchases in The UK Travel Market
Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers throughout the UK and found:
- 92% of online travel purchasers used search
- 90% of purchasers used a generic search
- Travel ...