Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
Purchasing Financial Products in Hungary
This study will help you understand more about how consumers in Hungary research and shop online for financial products. We looked at a variety of financial products, including: insurance, current and savings accounts, credit cards and loans.
- Online ...
The Role of Online in Hungarian Retail Purchases
This study will help you understand the role of the internet in Hungarian retail purchases.
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives ...