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Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Media Consumption in Israel
This study will help you understand more about media consumption amongst consumers in Israel.
- Ages 13-17 are the heavy users of online media, online volume market share stands on 44%.
- Online media has 11% incremental reach over T ...
Role of Online in Financial Purchases
This study will help you understand more about how consumers in Israel use various information sources, including the internet, when making finance purchases.
- The typical Israeli online user is a heavy and experienced user with at least 5 ...
Researching and Booking Travel Online in Israel
This study will help you understand more about how consumers in Israel research and book travel online. This study includes insights on research and booking behaviour, as well as preferred booking channels in Israel.
- The internet is an ...