- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Impact of Online Behavior on Hospital Choice 2009
How does online behavior effect hospital selection? This study by OTX says that:
- Talking to people and searching online are the most used source of information on hospitals
- 62% of those making a choice about hospitals use search engines to ...
Affluent Traveler's Road to Decision 2009
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among the findings by OTX and Google:
- 57% of affluent travelers say they're spending more time in the research ...
Hotel Traveler's Road to Decision 2009
With so many online resources for both researching and booking hotels online, what are business and leisure travelers really doing? This survey conducted by OTX found:
- Personal travelers are more likely than business travelers (72% vs. 61%) to comparison-shop online ...
Airline Traveler's Road to Decision 2009
Inside the research process of airline booking for both business and leisure travelers. This survey by Google and OTX found:
- Nearly a quarter of business travelers use Google to compare ticket prices
- Over 70% of both business and personal travelers ...
The Latency of Online Conversions for Home Improvement
Are consumers taking longer to make home improvement purchasing decisions? This study with Compete found:
- With more options available online, customers are spending more time researching home improvements
- In 2009, consumers seemed to start 3-4 weeks earlier in the process ...
The Latency of Online Conversions for Toys Retailers
Clickstream data in a survey by Google and Compete investigated why the research process is getting longer in shopping for toys online, including:
- Toy shoppers now visit more sites before they buy
- Conversions that occurred 3-4 weeks after the first ...
The Latency of Online Conversions for Sporting Good Retailers
Consumers searching for sporting goods are taking longer to decide, says a study by Google and Compete. Among the findings:
- Search drove 45% more conversions in sporting goods purchases in Q1 2009 vs. Q1 2008
- In that same time, the ...
Rise of the Digital C-Suite
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how this elusive demographic consumes information in an increasingly digital age. Highlights include:
- The C-suite search online for information about their competitors
- 2 out ...
Role of Search on Beauty Product Shopping
Marketing to beauty shoppers online has become more and more competitive. This Google/Compete study found some valuable insight into the online beauty consumer, including:
- Consumer visits to online beauty sites grew 94% in two years
- 56% of beauty shoppers ...
Understanding Fragrance Purchasers
Potential fragrance buyers can't smell perfumes and colognes online, so how do you market to them on the internet? A Google/Complete study found these helpful insights:
- 23% of fragrance shoppers purchase online, 43% higher than the rate of ...