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Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Automotive Shopping Behavior Study 2011
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow ...
Shopping for Medical Devices
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...
Search to Rx: Depression
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for depression. Here are some highlights:
- The internet is the top resource for depression information as well as for drug ...
Kinecting the Click
Google analyzed game consumption through the lens of search and identified the following trends to help publishers engage with gamers:
- Generic, platform-agnostic video-game searches have increased 44% in the last 12 months, while searches for games on specific platforms have ...
Google GlobalHue Digital African-American Dynamic Whitepaper
Insights around the role the internet plays for African-American consumers. The OTX study commissioned by Google and in partnership with GlobalHue is packaged in this comprehensive, easy-to-share dynamic whitepaper.
The Role of Search in the Beauty Research Process
Google and Compete conducted an online survey to understand the role of search in the online channel in the beauty research process. Here's what we found:
- Search was used by 36% of online beauty researchers and shoppers, making it ...
2011 Path to Purchase for Auto Insurance
Google and Compete partnered to understand how shoppers and applicants arrive at an auto insurance policy. Further, we look to quantify the relationship between types of searching activity and subsequent online conversion rates. Here are some topline findings:
- Search is ...
Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. Among our findings:
- African-American consumers are ...
The Zero Moment of Truth for Automotive Study
How is auto shopper behavior changing in a digitally powered world? How are shoppers’ expectations of the physical dealership changing? Google partnered with Shopper Sciences to reveal the Zero Moments of Truth for the automotive industry and found:
- Shoppers for ...
The Zero Moment of Truth for Voting Study
How is the candidate selection process for voting changing in a digitally powered world? How effective are traditional ads at changing actual voting behavior? Google partnered with Shopper Sciences to reveal the Zero Moment of Truth for 500 voters who ...