Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
BabyCenter 21st Century Mom 2011 Shopping Rituals Report
Motherhood means big changes. With another 8+ hours of parenting added to her day, how a woman spends her time has changed dramatically. For moms, magazine readership has dropped by 49%. Social and mobile have become her trusted side-kicks. Our ...
Brand Perceptions in Higher Education
Google's first-ever study to analyze how people perceive the higher education landscape including For-Profit, Public, Private, and Community colleges. It also identifies the impact of online advertising on people's awareness and opinions. This Google study conducted with Ipsos ...
The Role of Digital Media in the IT Purchase Process
87% of B2B decision makers use online media to make technology purchase decisions. Google partnered with IT Business Edge subscribers to get a deeper understanding around what kind of role search, video, mobile and social play in the decision making ...
OTC Pain Relief: The E-Patient's Path to Treatment
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain relief. Here are some highlights:
- 3 in 4 patients utilize search engines as a top resource for researching pain ...
Search to Rx: Cancer
Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses on how patients research cancer treatments. Here are some highlights:
- 66% of cancer patients or caregivers of cancer patients ...
Automotive Shopping Behavior Study 2011
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow ...
Shopping for Medical Devices
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...
Search to Rx: Depression
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for depression. Here are some highlights:
- The internet is the top resource for depression information as well as for drug ...
Kinecting the Click
Google analyzed game consumption through the lens of search and identified the following trends to help publishers engage with gamers:
- Generic, platform-agnostic video-game searches have increased 44% in the last 12 months, while searches for games on specific platforms have ...
Google GlobalHue Digital African-American Dynamic Whitepaper
Insights around the role the internet plays for African-American consumers. The OTX study commissioned by Google and in partnership with GlobalHue is packaged in this comprehensive, easy-to-share dynamic whitepaper.
The Role of Search in the Beauty Research Process
Google and Compete conducted an online survey to understand the role of search in the online channel in the beauty research process. Here's what we found:
- Search was used by 36% of online beauty researchers and shoppers, making it ...