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Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Fashion & Design - Print or Digital (Italy)
When it comes to understanding the trends in Italian women's consumption of fashion media, the key question is whether their focus is shifting from print to digital. We found that although digital consumption is on the rise, consumers are ...
YT Advertising Effectiveness (CEPU Italy)
YouTube is a valuable tool for brands looking to improve awareness, image, and likeability. Running a bespoke YouTube marketing campaign, or tailoring an existing campaign for a YouTube audience, can significantly improve the positive attitude towards your brand. To the ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Our Mobile Planet: Italy
With Italy's smartphone penetration now at 28% and 50% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
Role of Search in Retail Banking
The objective of this study was to map the role of search in current account usage and the application process in the Italian retail banking market. The results showed that search is an important part of the customer journey.
The Role of Search for Home Entertainment Purchases
Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market. Key findings:
- Search is an important part of the customer journey, with ...