- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Constant Consideration Research Study
Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market ...
Wireless Customer Perceptions
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. Here we talk to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a ...
TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google ...
Understanding the Customer Journey - Clickstream Research into the Property Sector
Online search is an increasingly important part of the customer journey. In the property market, there are 9.3 million people looking to buy and 4.5m looking to rent. Customers in both markets are using search throughout their journeys ...
Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
The Digital Journey to Recovery: Treatment Selection
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...
Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...