Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
How Consumers Shop for Lamps & Lighting Accents
For people looking to buy lamps and lighting accents, the Internet can produce some bright solutions. This study by Google and OTX found:
- 56% of lamp and lighting shoppers use the Internet to research both online and offline purchasing decisions ...
Global Automotive Buy Flow Study 2009
How do people from various regions around the world shop for cars? A study with Netpop found:
- 23% of established countries said the purchase trigger was when their former car was no longer functional
- 1 of 4 people in emerging ...