Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
Researching and Booking Travel Online in Poland
This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.
- The internet is an ...
The Role of Online in Polish Home and Garden Purchases
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.
Main findings include:
- Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
- Search ...